“Arts and culture strengthens the visitor economy. In the Northwest Arkansas Region, 12.0% of attendees are nonlocal visitors who traveled from outside Benton and Washington Counties; they spend an average of $63.33. Additionally, 87.4% of nonlocal attendees reported that the primary purpose of their visit was specifically to attend the performance, event, exhibit, venue, or facility where they were surveyed.”

“The sixth Arts and Economic Prosperity (AEP6) study documents the economic and social benefits of the nation’s nonprofit arts and culture industry. The 2023 study was conducted in 373 diverse communities and regions across the country, representing all 50 states and Puerto Rico. In the State of Arkansas, 114 nonprofit arts and culture organizations provided their financial and attendance information.”